The Accidental Environmentalists

We all want to save money, especially in these very hard economic times, and any company that can help people do that is probably going to do pretty well. Little did I realize that Adventure Lighting in Des Moines, the company my wife and I bought back in 2003, would not only be accomplishing this but would also end up being on the front lines of saving the world.

That’s probably a little heavy-handed and over-dramatic but it also happens to be true! Over 30% of America’s energy costs come from lights, and those same lights account for 0ver 10% of the billions of tons of garbage that piles up in our nation’s landfills every year – so any process that helps people and businesses cut down on their energy useage and lower the number of lights they throw away, is truly doing something great for our planet.

Which is exactly what we do at Adventure Lighting, every day.

Find out how helping the environment can also save you money

Yet I tell friends, this certainly wasn’t my goal when I bought the business in 2003. My wife Sue and I were ready to be our own boss and were also looking for something safe for our retirement – a company that sold lights seemed like a good bet. Of course I understood that energy efficiency is just good business and smart for anyone’s bottom line, business owner or home owner. But I truly had no idea that what we were really investing in was a “Green Machine,” – not of money (although we’re doing well) but of helping the environment.

And so I look back at then and look at where we’re at now and it’s ironic and amusing and yet, also rewarding – that Adventure Lighting is on the edge of the green wave, leading the way in energy efficient lighting technology. We didn’t buy the company for that reason – yet it turns out to be an even better reason.

Want to know what you can do to save the environment?

What I will try to do with this blog, with the help of my wife Sue, my smart son Brian and the other smart, dedicated people that are part of the team at Adventure Lighting, is pass along energy saving tips, do’s and don’t when it comes to lighting, and ways to lower your energy bill – the little tricks of our trade that we’ve learned over the past 20 years in the business. And if you have some of your own, please do pass them along to us – we all want to save money, and help save the environment – even if some of us came upon the latter by accident 🙂

Jack Huff, along with his wife Sue and son Brian, own and manage Adventure Lighting in Des Moines, Iowa. For more information, visit

2 responses to “The Accidental Environmentalists”

  1. Kathy says:

    Adventure Lighting helped us through the entire process of replacing 800 fixtures in our 60,000 S. F. sheet metal manufacturing plant, and helped us to secure a rebate from our Colorado Utility for over half the cost of the new fixtures. Our electic bill is now consistently under $200 per month. There’s no time like the present to take advantage of these savings. Thanks Adventure!

    See the results in our Sheet Metal Fabricaton Facility in Denver here:

  2. Jim Josko says:

    Jack – I enjoyed reading your blog – I hope your readers will learn from your examples – education on energy savings is not new yet consumers of all types, home owners, business owners, cities and state need to rid their systems of inefficient technolgy – thanks for sharing.

Back to the top